Show System Integrators is the worlds leading audio, video, and surveillance installation team out of Orlando, Florida. I know we flaunt this information in every article we have posted but we do our job well and today is a great day for us to be boastful because since we have started our blog on February 6th, we have achieved 903 page views! With an average of 47 views per day on a blog created this recently, we believe this is worth a pat on the back.
What is the SSI marketing approach to achieving more page views and higher blog traffic? We account for many different facets of web marketing including SEO, generating content, consistently posting, targeting a demographic, and creating key phrases that "trend". Lets walk through some of the steps to having a large amount of web traffic on a consistent basis.
Reach a Demographic
Your company is your passion, why waste your time talking about it with people who are not interested? Don't waste another word about the business. We spend much of our time discussing our business and passions, but often it is with the wrong demographic. We have family and friends to discuss this with but they're not likely to be a target demographic. So start blogging! You must have a lot to say and write about if you truly believe there is a purpose behind the work that you do. When you write about it, only people with interests relevant to what you're talking about will find it. If you like to discuss audio and video on your blog, search engines will help web surfers that seek information about audio and video to be directed to your page! This is a targeted demographic that is worth spending your time and words on, and you need to spend your words somewhere.
Be Visually Pleasing
Many people will enjoy a good read, but a blogger must understand the positive response their demographic will have to the websites visual display. People are mentally stimulated by aesthetically pleasing and organized blogs. Do what you can to make in look nice and presentable. Choose a template. This is easy if you work with Blogger.
Post engaging Content
Take pictures of the work you complete. If you own a restaurant take pictures of your customers enjoying the best looking food you can create. Make commercials. Videos are easier to create and edit than ever with a camera and Imovie software. Make a Youtube channel to tag the videos with keywords that relate to what services or products you provide. The Google search engines love directing surfers to video content. Video content is engaging for the viewer and makes learning about your company more effortless. Your employees might have a lot of fun helping you create videos as well. SSI does not often experiment with uploading audio content but if you have it, and its engaging, then post it!
Be Consistent
Post worthy content everyday. Search engines favor websites that are constantly updated. Keep writing and keep posting more content. You will earn more views and subscribers if you are a reliable media and news source. Be cautious to not post duplicate content. Although you might not be penalized for copying and pasting articles from your website, you may be buried beneath your competitors in search results if you start taking information to often and wrongfully. Who knows, Google is mysterious and their head of search spam, Matt Cutts will only give vague answers as to how Google handles duplicate content posting. Who could blame him, he is keeping million dollar secrets.
Understand SEO
Search Engine Optimization is a popular topic among marketers and bloggers. There is a reason why it is so frequently discussed. If your website is search engine optimized, what this means is that when some one on Google searches the key phrase "audio video installation company" Show System Integrators will be the first link that they see, ranked at the top, on the first page of results because the site has been search engine optimized. Due to its optimization, it will be indexed by Google as the top hit when people are seeking "audio video installation company". The SEO helps us reach out to our priority demographic. When your blog has an option to "label" or enter "key words" you should enter key words that indicate what services or products you offer. That way when someone searches for a service or product related to what your company provides you will rank higher in the search results for the key phrase that the consumer has entered. SEO can be an extremely powerful tool when implemented in a professional manner.
Understanding these fundamental guidelines has helped Show System Integrators to stay on top of the audio, video, and surveillance installation industry. In conjunction with providing the best AV services and products available, marketing is helping SSI to maintain profound web presence and gain unsurpassed recognition within the Orlando area for AV and CCTC
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