Is there a point to
blogging about your company? Business owners anywhere can provide a great service or valuable product to the public and still never receive the amount of customers or website traffic that helps their company to expand. Some of you might wonder why so many industries work like this, never shining the spotlight on the best service provider or inventor. The answer to why some companies never expand is simple. Every company needs a marketing niche in conjunction with a good product or service to make an impact and one of the most popular ways to achieve this is improving your websites search engine optimization. This is why the world leaders in audio, video, and surveillance system installation run there very own media source, the official
Show System Integrators blog at
www.ssiofficial.blogspot.com.
What does blogging do? I have asked many business owners what actions they take to market themselves, and many simply respond with "I made a Facebook account." but this will not earn more customers and viewers.
Facebook is a great way to engage with the customers you already have and keep them updated on new press releases or products offered, but at
SSI we believe that Facebook is not the most efficient way to build a demographic for your brand; although, they have just recently implemented the hash tag so I am looking forward to seeing where marketers can take this. If you are a business owner, it is important to know that if you have a
Facebook account you should do your best to
optimize it by filling out your information with details about the service or product you offer, and also provide details about your location. If you have many facebook likes and frequent activity on your fan page,
Google will index you as a higher rank in the search engine for key phrases typed in that you should make sure to include in your bio. If you own a pizza shop named Pizza King then you should probably write something in your bio as follows:
Pizza King is a pizza delivery restaurant that is committed to providing top quality service and tasty food to satisfy and delight our customers. Our store is located in Orlando, Florida.
This might not be the most appealing description but you have included important details about your company that your highest prioritized demographic will be looking for in search engines. The website traffic that you want are people who are searching key words like "pizza delivery" and "Orlando restaurants". This is an imperative detail you must implement for achieving a remarkable SEO for your website.
So now you understand that there is more than one dimension to business marketing and Search Engine Optimization. Just MAKING your
Facebook account will never give you a monumental advantage over your competitors. Optimize your social media accounts, bring in traffic to these accounts, and consistently update these websites with content that is WORTH your demographics attention.
Since I have digressed into discussing
Facebook optimization, we might as well skim the surface of a mass ocean of knowledge regarding Twitter. Twitter is a useful marketing tool for keeping your clients in the loop and providing them with engaging news and information updates, but did you know that it can be used to also BUILD a fraction of your client base? Make a
twitter account and post content. Post pictures, videos, songs, or anything pertaining to the service or product that your company provides. Once you have posted content and maybe wrote something you had to say about it, you could also try hash tagging some relevant keywords that people who hold an interest in services like the one you provide, might be searching for on the internet. For example, if you are the Pizza King pizza delivery service you could post pictures of your latest and greatest recipes, or equipment you use to cook the food that separate you from your competitors, like a brick oven. The hash tags you choose to follow your post might look something like #pizza #brickoven #food #munchies.
If people on
twitter are involved with groups relevant to you hash tags, you might just get a few followers when your posts come up in their Twitter feed.
Show System Integrators receives 4 Twitter followers a day on average by consistently posting content every hour of the day. We use an automated tweet poster at a website called
www.socialoomph.com and this has never failed to earn us many followers.
Instagram is a useful tool relying on the same concept as twitter. Post photo and video content with a comment and hash tag relevant topics. You should be sure to hash tag your location if your business doesn't provide it services or products to the public on a national scale. Show System Integrators provides audio, video, and surveillance system installation every where so we can post things relevant to prospective clients in any country or state, but the Pizza King will have to make sure he is targeting a demographic within a 5 mile radius. Trust me, I worked at as a pizza delivery boy before I started marketing with SSI. If your business is in Orlando, hash tag #orlando because there might be people looking for things to do in the Orlando area and that could be to eat at Pizza King.
The one thing that is guaranteed to build your target demographic in the most reliable way is blogging and this is what I was originally here to discuss. Blogging is one of the most important promotion, and search engine optimization tools marketers use every where. Bloggers are our media, and they most often decide what the public thinks, how they think, what to buy, an who to embrace. This is the medias job and all that you have to do to become the media is be a consistent and reliable source of engaging, entertaining, and informative content to the largest demographic possible while simultaneously fulfilling your financial endeavors in the process.
We have been discussing search engine optimization and key words throughout this article. Could you imagine how many searches world wide pertain to this article I am posting now? Right now someone could be searching "audio video pizza seo" and immediately they will be directed to this page by Google because it has so much optimized content and information. The pictures you see in this article are optimized as well. All you have to do to optimize an image is change the name of a jpeg (make sure its jpeg) to suite your marketing interest. Here we want to market audio so the picture content is named as follows: audio-ssi.jpg. If you create a blogger account and discuss your interests I can guarantee that someones Google search will direct them to your blog if it is relevant to the key words they have entered. Show System Integrators achieves over 100 unique visitors to our blog each day because we are a reliable media source consistently posting engaging content about audio, video, and surveillance installation services, while also providing important information to a unique demographic.
This article is just scratching the surface of search engine optimization and web marketing information. The
Show System Integrators blog will feature much more information about
SEO on a regular basis so don't be afraid to subscribe and share this with your friends. Next time we'll talk about
Youtube optimization. We will also have some ground breaking information on audio, video, and surveillance installation services that our acclaimed company provides for theme parks, shopping malls, and music venues out of Orlando, Florida. Come visit us at our official
website!
